Privacy Policy

Your information is handled with care, respect, and responsibility.

Effective Date: 12th June 2023
Last Updated: 2nd June 2026

At Mkulima Bora, your privacy matters. This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you access or use our website, marketplace, portal, resources, product listings, buyer requests, market information, and related services.

By using Mkulima Bora, you agree to the practices described in this Privacy Policy. If you do not agree with this Policy, please do not use our platform.

1. Information We Collect

We may collect the following types of information depending on how you use the platform:

  • Full name
  • Phone number
  • Email address
  • County, town, farm location, or general location details
  • Product listings, buyer requests, resource activity, and marketplace interactions
  • Account login credentials and authentication details
  • Profile information such as photo, interests, skills, or expert category where applicable
  • Payment, subscription, wallet, and transaction-related details where applicable
  • Device information, browser type, operating system, and platform usage data
  • IP address, pages visited, referral sources, timestamps, and usage activity
  • Cookies and similar tracking technologies

2. How We Use Your Information

We use collected information to:

  • Create, verify, and manage client accounts
  • Connect farmers, buyers, agribusinesses, and extension officers
  • Display product listings, buyer requests, resources, expert profiles, and marketplace content
  • Facilitate communication, subscriptions, payments, wallet activity, and platform transactions
  • Improve our services, user experience, search, recommendations, and platform performance
  • Provide customer support and respond to inquiries
  • Send account, service, security, or promotional communications where applicable
  • Monitor platform usage, detect fraud, prevent abuse, and improve safety
  • Comply with operational, legal, tax, regulatory, or enforcement requirements

3. Sharing of Information

We may share limited information with the following parties where necessary:

  • Farmers, buyers, and other marketplace participants to enable listings, requests, and transactions
  • Payment service providers, mobile money providers, and financial processing partners
  • Delivery, logistics, or fulfilment partners where applicable
  • Technology providers who help host, secure, maintain, analyze, or operate the platform
  • Advertising and analytics partners, including Google, where advertising or analytics services are used
  • Professional advisers, auditors, or business support providers where necessary
  • Authorities, regulators, or law enforcement where required by law or to protect our rights and users

We do not sell personal information to third parties.

4. Google AdSense, Advertising Cookies, and Third-Party Ads

Mkulima Bora may display advertisements through Google AdSense and other advertising partners. Third-party vendors, including Google, may use cookies, web beacons, device identifiers, or similar technologies to serve ads based on your previous visits to Mkulima Bora or other websites.

Google’s use of advertising cookies enables Google and its partners to serve ads to users based on their visit to Mkulima Bora and/or other sites on the Internet. These ads may be personalized or non-personalized depending on your settings, consent choices, location, browser, device, and applicable laws.

  • Google may use cookies to serve relevant ads.
  • Third-party ad vendors and ad networks may serve ads on Mkulima Bora.
  • Advertising partners may collect information such as IP address, device details, browser type, pages visited, and ad interactions.
  • Advertising cookies may help measure ad performance, prevent fraud, limit repeated ads, and personalize advertising.
You can learn more about how Google uses advertising cookies and how you can manage ad personalization by visiting Google’s advertising privacy information and ad settings pages.

5. Google Analytics and Usage Tracking

We may use Google Analytics or similar analytics tools to understand how visitors use Mkulima Bora. These tools may collect information such as pages visited, time spent on the site, browser type, device type, approximate location, referral sources, and general usage patterns.

Analytics information helps us improve site performance, content, navigation, marketplace features, user experience, and platform security.

6. Cookies and Similar Technologies

We use cookies and similar technologies to improve browsing experience, remember preferences, keep users logged in, protect accounts, measure performance, analyze traffic, and support advertising.

Cookies may be used for:

  • Account login and session management
  • Remembering user preferences
  • Security and fraud prevention
  • Analytics and performance measurement
  • Advertising, including personalized and non-personalized ads
  • Understanding how users interact with products, resources, requests, and other platform features

You may disable or delete cookies through your browser settings. However, some platform features may not work properly if cookies are disabled.

7. Your Advertising Choices

You can manage how Google shows ads to you by adjusting your Google ad settings. You may also be able to opt out of personalized advertising through your browser settings, device settings, or applicable advertising industry opt-out tools.

Even when personalized ads are turned off, you may still see ads. These ads may be based on general factors such as your approximate location, browser type, page content, search terms, or the time of your visit.

8. Data Storage and Retention

We keep personal information only for as long as necessary to provide services, maintain accounts, resolve disputes, detect fraud, comply with legal obligations, maintain business records, and improve our platform.

When personal information is no longer needed, we may securely delete, anonymize, or archive it in accordance with our operational and legal requirements.

9. Security Measures

We take reasonable technical and organizational measures to protect personal information from unauthorized access, misuse, loss, disclosure, alteration, or destruction.

  • Secure servers and encrypted connections where applicable
  • Restricted system access
  • Authentication and account protection measures
  • Regular monitoring and security updates
  • Protection against unauthorized access, fraud, and platform misuse

However, no online system is completely secure. Users are encouraged to protect their login credentials and notify us immediately of any suspected account misuse.

10. Your Choices and Rights

Subject to applicable law, you may have the right to:

  • Request access to your personal information
  • Request correction of inaccurate or outdated information
  • Request deletion or removal of your account information, where applicable
  • Object to or restrict certain processing activities
  • Opt out of selected marketing communications
  • Manage cookies and advertising preferences through browser or Google ad settings
  • Withdraw consent where processing is based on consent

Some requests may be limited where we need to retain information for legal, security, payment, fraud-prevention, or legitimate business purposes.

11. Public Listings and Marketplace Content

Some information you submit to Mkulima Bora may be visible to other users or the public. This may include product listings, business information, farmer profiles, expert profiles, buyer requests, photos, location details, prices, resource content, and other marketplace information.

Please avoid posting sensitive personal information in public listings or descriptions unless it is necessary for your intended marketplace activity.

12. Payments, Wallets, and Subscriptions

Where Mkulima Bora provides paid features, subscriptions, wallet top-ups, boosted listings, or paid resources, payment-related information may be processed by third-party payment providers. We may store transaction references, payment status, amount, account balance records, and related details necessary to provide paid services and maintain accurate records.

Payment providers may have their own privacy policies and terms that apply to their services.

13. External Links

Mkulima Bora may contain links to external websites, social media pages, payment providers, logistics partners, or third-party services. We are not responsible for the privacy practices, content, security, or policies of third-party websites.

We encourage users to review the privacy policies of any external sites or services they visit.

14. Children's Privacy

Mkulima Bora is intended for adults and business-related agricultural use. We do not knowingly collect personal information from individuals under 18 without appropriate parental or guardian involvement.

If you believe a minor has provided personal information to us without appropriate consent, please contact us so that we can take appropriate action.

15. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technologies, advertising partners, legal obligations, or operating practices.

Updates will be posted on this page with a revised “Last Updated” date. Continued use of Mkulima Bora after changes are posted means you accept the updated Privacy Policy.

16. Contact Us

If you have any questions about this Privacy Policy or how your information is handled, please contact us:

Email: support@mkulimabora.com
Website: https://mkulimabora.org
Portal: https://portal.mkulimabora.org
Location: Kenya